Advert Analysis (Sigur Ros - Brennisteinn)

To progress with my research I need to analyse a magazine advert to gain knowledge of what they include as i will need to produce one for this project. The advert below is for the song that me and my group have chosen to do so is very relevant to our full project and not just the genre of the music.

Brennisteinn was the single released from Sigur Ros' 7th studio album,  Kveikur.

The artwork used on this advert is typically 'Sigur Ros style' and by that I mean it follows their generic unusual that reflects the genre of the music. The background appears to be a dark murky image that is blurred and out of focus. This is important as it doesn't distract the audiences attention from what is important on the advert. The image used on the advert is in green/yellow tones, which links in with the music video having a lot of nature elements. These colours can symbolise the earthy elements and ambient sounds in their music. The image is strong as well as we can see an eye peaking out from behind the mask. This relates to other Sigur Ros works that the target audience will be familiar with - masked faces and nature connotations. 

The layout of this advert is simple, yet effective. 2 images used accompanied by text results in the advert being clear and getting the message across. The typography is white which stands out against the dark background so that it catches the audiences attention. The title of the track 'Brennisteinn' is in a different font to the rest of the advert which immediately attracts the attention from the target audience. It is also large and bold and situated at the top of the advert which increases the chance of the audience noticing it straight away. The advert also advertises the band from which this single is taken from. Even though this is an EP, the album title Kveikur is in italics and a different colour so that it also stands out. 

This advert also has media convergence used. The option to download on iTunes is given as a link for this webpage advert. The download now button is in a boxed background which separates it from the rest of the advert and makes it easy to find. The Apple brand logo is also visible in the advert however it is in grey to not distract attention form the bright white text. 

Unlike a lot of other rock/alternative music advertisements the band do not feature on this. This goes against the theory of star image, demanded from music industries. However, when doing audience profile research we discovered that many fans of this genre of music prefer artistic album artwork and advertisements, rather than loads of images of the band. 

From conducting this research we have decided as a group that we are going to combine the idea of having masks and nature elements along with shots of band members. For example some ideas we now have for adverts are combining portraits with landscape images to create an artistic portrait that suits the genre we have chosen.