Audience Profile

Audience Profile

After conducting initial audience research and collecting answers from our survey questions we are able to put together an audience profile that will give us an insight to the typical type of person that we will be aiming our product(s) at.

From our results we have found this:

• ·      Typically 60/40 male-female ratio
• ·      Favourite genres of music include: rock, post-rock, alternative, indie.
• ·      Reasons for watching music videos are for entertainment, to observe the artist, and reflect on narrative.
• ·      Age ranges from 18-30 (typically).

We can confirm that some of the people in our survey had knowledge of Sigur Ros and claim them to be stylistically different and alternative. Therefore this is what we will base our product(s) around when constructing them.

Audience profile

 This is Michael. He is 21 and studies at Teeside university. He is a really big fan of post-rock music which makes him a primary target audience member. He uses websites such as last.fm to listen to music and discover new artists through similar genres. His knowledge of music is very wide and already listens to Sigur Ros and other similar artists such as Mogwai and 65daysofstatic. Following the post-rock and alternative scene Michael says that he enjoys the stylistic conventions of music genres. He said that he enjoys very visual music videos with ambient and instrumental parts.

Because of this information we have gathered we can confirm that Michael is the type of person that we are going to aim our product(s) at. Also from our survey results we can now start planning further into our project as we now know what the audience requirements are.