Friday, 10 January 2014

Album Artwork Mood Board


When thinking about producing our digipak we need to use creative ideas that we have been inspired by and influenced by from other various alternative rock artists. The album artwork will be the most important part of the digipak as it will give the band identity as well as be noticed by the target audience. In order to give me and the rest of my group some ideas I have put together a mood good of different rock bands album cover artwork. 

Researching a lot of digipaks and artwork in addition to those above it has become apparent that a lot of post-rock/alternative-rock bands have a very arty approach to the album artwork. For example none of the above artwork features the band or band members - it is all artwork, or characters that feature in a music video of the singles from the album. The Bon Iver and Arcade Fire albums do not even feature the bands name or the album title either. From this research we have agreed that we want to keep our cover of the digipak as minimal as possible and include some artwork instead of having the band featured. This also fits in with the stylistic "arty" conventions of our chosen music genre. 
The bands identity can be presented on the front of the digipak to strike the target audience straight away, rather than them having to physically look and explore the digipak to realise who the album is by. Bands such as Bon Iver and Arcade Fire can get away with not including the name of the band on the cover as the target audience will most likely already know what the front cover will look like from various advertisements and fan-base. 
The other digipaks include the bands name which is in a font that the target audience will recognise. It has become clear to us how important the typeface we use won our digipak will be as it gives the band a brand identity as well as meeting the audiences expectations. 
It is interesting that only the Daughter album has the text centred on the front of the digipak. M83, Mogwai and Mono also have centred text, but positioned in the top third of the frame. The Sigur Ros typeface is really small and quite hard to read at a distance - this strikes me as being deliberate so that the audience take care to see what the album is. Fleet Foxes and The National have their text in the top corners of the image. This results in the primary focus of the audience being on the image on the front cover of the digipak. 
From analysing these covers we have come to the conclusion that our digipak will be mainly artwork based, with scenery images that have been experimented with to create an arty film look. We have also decided to have the characters from the music video we have planned to feature somewhere on the digipak to contrast the landscape images. 

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