In order to fit in with our chosen style and genre we are planning our digipak images to match the style of our music video and hence give our full project a sense of identity that the target audience can recognize.
As our chosen band (Sigur Ros) are quite arty and don’t follow typical “band type” conventions we have ruled out the idea of having a band photoshoot. Instead we have discussed having landscape images as well as double exposures including characters from the narrative side of the music video.
We are also keeping with the nature/industrial theme when planning and constructing our digipak and advert. We have discussed that the colour scheme is important so we are keeping natural tones, high contrasts of greens, browns, and yellows.
When discussing the idea of having characters from the music video in the digipak, the idea of using Photoshop to layer nature and industrial style images to create interesting portraits. This idea came from influence from the photographer Matt Wisniewski. He has created portraits that are double exposures of people and landscape images (see images below).
Some of our draft ideas and sketches can be seen in the image below.
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